Organization: UN Institute for Training and Research
Country: World
Registration deadline: 11 Oct 2019
Starting date: 14 Oct 2019
Ending date: 10 Nov 2019
How to register:
Country: World
Registration deadline: 11 Oct 2019
Starting date: 14 Oct 2019
Ending date: 10 Nov 2019
About
This online course aims to provide diplomats and public officials with an idea of the strategic significance of public diplomacy in the past and future. The crucial project steps of campaigns, media relations and other public diplomacy tools are analysed, discussed and summarised in a very practice oriented manner. Legal and human resource questions complement the material in order to be applicable in many environments.
Learning Objectives
At the end of the course, participants should be able to:
- Define and discuss the basic concepts of public diplomacy and how its practice is evolving;
- Explain the distinction between public diplomacy and related activities such as nation branding, propaganda, cultural relations, public relations and lobbying;
- Demonstrate knowledge of the skills and techniques required by public diplomacy practitioners vis-à-vis the media and other stakeholders;
- Design strategic media plans and public diplomacy campaigns by using modern and conventional public diplomacy tools.
How to register:
To apply for this course, first create a user account here, and then register for the course following this link.
